It's true! It's true! After a loooong hiatus from workshops, I am ready to give it another go! I am so happy to announce that, this January, I will be partnering with the lovely ladies at The Wedding Chicks (plus a little appearance by my darling hubby, the TRA Guru) to teach a one-and-a-half day photography workshop in Orange County, CA.

Why The Wedding Chicks? Because they are at the forefront of the bridal blog movement; because they see hundreds of wedding photos a day; because they are tuned in to wedding photography trends long before they ever reach critical mass; and because they have great style, great attitudes and are generally delightful ladies.


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***THE DETAILS***

Founded by Chenin Boutwell (www.boutwellstudio.com) and The Wedding Chicks (www.weddingchicks.com), The StyleLab is a one-and-a-half-day photography workshop, designed to help wedding photographers identify and cultivate their unique style and brand.

The Wedding Chicks, Amy and Jocey, will discuss trends in wedding photography, as well as general trends in advertising and publicizing in the wedding world.  As editors of one of the most highly trafficked and well-known bridal blogs in the country, The Wedding Chicks will discuss topics such as:

*the general market trend toward online advertising and the "demise" of the traditional bridal magazine
*guidelines for submitting to blogs and magazines
*Search-Engine Optimization (SEO)
*tips and tricks for getting your work published
*getting the most out of your online advertising

Chenin Boutwell (that's me!), owner of Boutwell Studio and co-founder of Totally Rad Actions, has been in the wedding business for 8 years, catering to a high-end and highly-stylish clientele.  In 2009, her work was published in two major books on wedding photography, as well as numerous magazines and bridal blogs.  Chenin will discuss topics such as:

*developing a strong brand that gets you noticed (by brides AND editors)
*identifying your target market (i.e., how to book the brides you want!)
*how to shoot details, with an eye toward editorial publication
*how to shoot magazine-worthy portraits
*advertising vs. publicizing (hint: publicizing is cheaper AND it works better!)
*workflow: how to deliver to your clients AND the editors in a timely manner
*networking

Doug Boutwell, Photoshop guru and the brains behind Totally Rad Actions, will teach Photoshop tips and tricks, as well as developing and sticking to a processing style that works for you!

Day One (8am-5pm) will feature an actual "wedding reception," styled by the amazing Angel Swanson of Events of Love and Splendor, where Chenin will walk you through her approach to shooting a wedding day, with an eye toward future publication.  Amy and Jocey will discuss trends, tips and techniques for getting your work and your studio noticed.

On Day Two (8am-12pm), Doug will discuss the importance of developing a unique and consistent approach to processing and will demonstrate how to cultivate that in a quick, painless manner, using the Totally Rad Actions. The StyleLab team will then allow ample time for questions and answers.

SIGN UP NOW! Spots are limited and will be booked on a first come, first served basis. Tuition is $900, which includes breakfast and lunch the first day and breakfast the second day, as well as some fun little goodies.

TRAVEL DETAILS - The StyleLab will take place in Mission Viejo, CA, which is about 15 miles from John Wayne International Airport (SNA).  We are also about one hour's drive from Los Angeles International Airport (LAX), Ontario Airport (ONT) and Long Beach Airport.

Click HERE for a list of lodging nearby.

Hope to see you there!

Delightfully,
Chenin

p.s. Can't make the workshop? Email me at chenin@boutwellstudio.com for a complete list of my private consulting options.

Contact Me * My Portfolio * Stuff for Photographers


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Comments
JenniferL said: wow, sounds like a great workshop combo! I went to the anti-workshop in Seattle and learned so much! (12.03.09 @ 04:41 PM)
weddingchicks said: yay! we are so excited to work with you! this is going to be super good and soooo fun! xoxo the wedding chicks (12.03.09 @ 04:48 PM)
matt sloan said: awesome! so glad you are back to teaching. this is gonna be awesome!!! (12.03.09 @ 07:44 PM)
january newbanks said: Just registered! I'm so excited to meet you and the wedding chicks :) (12.04.09 @ 11:42 AM)
Clayton Austin said: mmm...*tapping finger on chin* I may have to swing this one... (12.04.09 @ 01:10 PM)
julie h said: This is going to be amazing! I just signed up! (12.05.09 @ 04:34 PM)
Dana Goodson said: If only I was in California. Let me know if you ever plan to come to Florida! I'd be there in a heartbeat. :o) (12.05.09 @ 06:28 PM)
Rosie Hernandez said: I'd love to go. Too bad is on the other side of the country :( Greetings from South Florida :) (12.05.09 @ 06:37 PM)
Casia Fletcher said: Too bad we don't specialize in weddings! I would sooooo be there! I'll help spread the word. So glad you're doing this :) (12.05.09 @ 07:13 PM)
Andrea said: Sounds awesome, and I noticed you graciously put it in the middle of the week {cheaper flights from over here in the midwest! Yes, I already checked that part}. Anyone have suggestions on how to use a little persuasion on the husband...? (12.05.09 @ 09:39 PM)
Milena Dekic of I Love Wednesdays said: If only you were having it in Australia, mayhaps I'd be able to come along. Sounds like an awesome couple of days though. Hope it all goes well. (12.05.09 @ 11:33 PM)
Meggan M. Goff said: Hi, I'd absolutely love to come to the conference. However, because I live on the East Coast and have a young family and second job, it's not the most convenient location. What are your rates for private consulting? Will you be hosting another conference any further east in the foreseeable near future? Thanks, Meggan (12.07.09 @ 11:11 AM)
SNS said: I agree with some of the other east coasters, i'd love to see you guys do something on this side of the country. Maybe one in FL because flights here are super cheap! Anyway, this looks awesome and I told a bunch of people about it. (12.08.09 @ 07:14 AM)
Isabelle Hesselberg said: Any plans for a workshop in Europe during 2010???? That would be awesome! If not, more date for workshops coming up? We would love to attend!!!! (12.08.09 @ 01:59 PM)
Natasha Najand said: Wish I could afford it or else I would definitely be attending, hands down! (Sucks being a student haha). Hopefully I'll be able to make it to one of your wonderful workshops someday in the near future :) (12.10.09 @ 10:48 AM)
AmyPunky Photography said: Looks like a fabulous workshop! Too bad I live so far away from CA! (12.10.09 @ 03:33 PM)
Radelle said: If you are still looking for winter blogging material, I would love to hear how you manage shooting with a breast feeding baby. do you tell your clients you need time to pump? on a destination wedding do they pay for your hubby to come & tend baby as well? Or do you find childcare, and how? how does one find safe childcare in a strange country? any thoughts or insights would be great!!! its tricky trying to balance both loves at times :) (12.11.09 @ 08:09 AM)
mike mundell said: just signed up..can't wait...these topics are INVALUABLE! (12.11.09 @ 01:33 PM)
Brienne Michelle said: File this under Thing I Really REALLY Wish I Was Doing.... me = jealous... PS - Maxfield is AHHHDORABLE! (01.07.10 @ 09:37 PM)
Heather G said: O how I wish I had moolah to go to this wonderful workshop!! Totally Awesome! Awesome how great ppl such as Wedding Chicks, Chenin BOutwell, Totally Rad come together and form a workshop!!!! Photographer's DREAM!! I wanna go so bad! :) (01.08.10 @ 10:29 AM)
amy little said: CRAP!!! just spent the money on a new camera. If only I had known.....are you doing another one of these soon? (01.09.10 @ 11:30 AM)
Vivian Tran said: The All Made Up Team had a great time working on the hair and makeup for the workshop and had a FABULOUS time with everyone at the StyleLab Workshop! Can't wait to see all the updated posts and photos of this weeks workshop! -Vivian Tran AllMadeUpTeam.com (01.20.10 @ 11:47 PM)
boyd goff said: Looks like it was an amazing learning experience! Sorry I missed it. (05.12.10 @ 01:14 AM)