After the great success of last month’s StyleLab Workshop with The Wedding Chicks, we have decided to do another workshop in May!
The StyleLab is a one day photography workshop, designed to
help wedding photographers identify and cultivate their unique style
and brand.
The Wedding Chicks,
Amy and Jocey, will discuss trends in wedding photography, as well as
general trends in advertising and publicizing in the wedding world. As
editors of one of the most highly trafficked and well-known bridal
blogs in the country, The Wedding Chicks will discuss topics such as:
*the general market trend toward online advertising and the “demise” of the traditional bridal magazine
*guidelines for submitting to blogs and magazines
*Search-Engine Optimization (SEO)
*tips and tricks for getting your work published
*getting the most out of your online advertising
Chenin Boutwell (that’s me!), owner of Boutwell Studio and co-founder of Totally Rad Actions,
has been in the wedding business for 8 years, catering to a high-end
and highly-stylish clientele. In 2009, her work was published in two
major books on wedding photography, as well as numerous magazines and
bridal blogs. Chenin will discuss topics such as:
*developing a strong brand that gets you noticed (by brides AND editors)
*identifying your target market (i.e., how to book the brides you want!)
*how to shoot details, with an eye toward editorial publication
*how to shoot magazine-worthy portraits
*advertising vs. publicizing (hint: publicizing is cheaper AND it works better!)
*workflow: how to deliver to your clients AND the editors in a timely manner
*networking
WWW.STYLELABWORKSHOP.COM
Chenin
So excited for this!
do it! It’s good stuff.