For years now, my husband and I have frequented Sushi Wasabi, a tiny strip-mall sushi restaurant in what can only be described as the “wrong side of the tracks.” It is 30 miles from our house and the decor leaves a lot to be desired. In fact, the only decor being a big sign above the sushi bar that reads “TRUST ME.” But we go, year after year, because it is the best damn sushi in the world.
So what makes Sushi Wasabi so good? What makes it good is the hard-core dedication of it’s chef, Katsu, to doing his own thing. Although conjuring scenes from Seinfeld’s “Soup Nazi,” Katsu is 100% dedicated to serving only the best sushi. There is no menu, there is no edamame, there are no Sexy Ninja rolls…. heck, Katsu won’t even let you take your order to go. Everything at Sushi Wasabi is served Omakase Style, which means that the Chef feeds you whatever he/she wants until you’re full. Omakase is the antithesis of choice.
I have often visited Katsu and looked around to notice that this little restaurant is packed to the gills (pun intended.) There is always a ton of people waiting for Katsu to work his magic, despite the lack of loud music, neon cocktails and ridiculously-named sushi rolls. Let’s just say that Katsu’s business is booming, and he didn’t have to make a single compromise to do it. Methinks there is a business lesson here….
As photographers, we do our best work when we are given total trust from our clients. But how many of us are asking for it? Do you have the guts to be like Katsu and ask “TRUST ME?” I do. And, admittedly, not all clients honor my request; some clients take a look at the proverbial “menu” and walk out of my “sushi bar.” But you can bet that the clients who take a chance – who let me do my thing – leave very, very full.